The Video Game Genius Behind Chuck E. Cheese’s

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The entire history of video games can be traced back to a creative genius by the name of Nolan Bushnell. In 1972, Nolan co-founded Atari, a multi-billion dollar company that changed the face of gaming forever. At the time, arcades were as popular as ever, but the market was quickly becoming saturated. Nolan wanted to break into a new demographic and had a dream of creating a gaming space dedicated entirely to kids. However, in the 1970s, families were still hesitant to introduce their children to the world of video games. Nolan knew that gaming needed a friendly face to change their hearts and minds, and thus was born Chuck E. Cheese.

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  • Lucas Koh
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    I actually met Nolan. He was a guest speaker for one of MBA classes. He told me that he came up with the idea of Chuck E. Cheese just to promote Atari and his games. But basically, he says that those kind of one in a million chances are hard to come by, so you have to bet on the sure thing. He told me to find your “sure thing.”

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